The Hero's
Journey

Akua spent months growing her vegetables. But once they’re picked, the real race begins.

Heat starts breaking them down immediately. Without a way to keep them cool, they begin to soften in hours, sometimes before they even leave her farm. By the time they reach a market, many are already too soft to sell.

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It’s the same for fishers like Kofi. His morning catch is fresh and valuable at dawn, but without cooling, it loses quality by midday. He has to sell it fast, often for less than it’s worth, or watch it spoil.